Scope of work
Film Titles | VFX | Screen GFX | Creative Direction | Editorial
Client
Lakeshore Ent.
Date
August | 2019
Part 01: The Treatment
Supervixen were tasked by our good friends at Lakeshore Entertainment to help write and create a hype reel to take to the Cannes Film Festival to find investors and financial backers for the film. So that is what we did. Supervixen’s role was to create what is the B-side of the film’s narrative. A reel that covered the core message of what American Pastoral was about and how it relates to the political climate of ISIS and the radicalisation and weaponisation of the youth.
Referencing the stunning musical work from Terence Blanchard’s 25th Hour, we created a 1.5 minute reel that covered the radicalisation of the youth throughout the later 20th - 21st century and how that shift in ideology can have a straining affect on the family dynamic beyond any moments that may take place during that time.
From the days of the Weathermen in the late 60’s to the hactivist clan Anonymous, the Boston Bomber to the child soldier in the mid-east, this reel was designed to capture the diversity in opinion (from the noble to the horrifying) and how these opinions, when in motion, can carry a weight that is often felt by the families involved.
Part 02: The Titles
After the success of the hype reel, Supervixen was tasked with creating the main title sequence at the start of the film.
Taking influence from not only Philip Roth’s book, we wanted to create a title that had the essence found in the typography of the 40s and 50s. With this in mind, we finally chose ‘Albertus’. Named after Albertus Magnus, the thirteenth-century German philosopher and theologian.
AMERICAN PASTORAL
The Project
A Film Directorial debut by Ewan McGregor
American Pastoral as a fantastic project that we were honoured to work on. Not only is it a powerful story by pulitzer prize winner Philip Roth that captures the turbulent differences between and father and daughter’s conflicting ideologies, but it is a project that we helped pitch the the Cannes Film Festival and won.
To break it down correctly, this project exists in two parts.
The Process
This is a typeface created by Berthold Wolpe in the period 1932 to 1940 for the British branch of the printing company Monotype and was used a lot through out America during the post war period.
The typeface was then hand painted as a way of remove the digital ‘perfection’ it had and replace that with a feeling of a hand crafted typeface, like you would find in shopfronts and signage.
